Online Enhancements Not Lost on ABC.com

DanielRoebuck.jpgWith the kickoff of its final season, ABC’s Lost already found itself surging up the Hitwise charts. And a new enhancement that launched Thursday may help it draw even more fans to the site.

ABC.com debuted the premiere episode of the drama’s final season with commentary from Daniel Roebuck, who portrays Dr. Leslie Arzt on the series. The Lost episode with Roebuck’s commentary is available in two parts, here and here.

ABC.com said the episode set a series record Wednesday, Feb. 3, with more than 580,000 episode starts on the site, up 34 percent compared with the premiere episode of last year’s Lost season. The site drew a total of 1.17 million full episode starts on that day.

Other enhancements coming to the Lost site, according to ABC.com: a Fan Art Wall, where fans can upload, view, and rate Lost-themed art created by fellow fans, and the Ultimate Lost Fan Promo Contest, giving users a “mash-up” tool to create and share their own Lost promos, with the winning promo to be featured on-air.