Online Content Personalization: Friend Or Foe?

“A lot of people don’t know, actually, that increasingly we don’t all see the same Internet.  If you and I Google the same search term we may get very different search results based on who Google thinks we are and what Google thinks we’re interested in.  And it’s not just Google.  It’s happening all over the Web for a very simple reason, which is that if you can show people stuff that they’re more statistically likely to be interested in, they’ll keep coming back.”