Online And Print Pubs Look To Merch, Booze To Increase Revenue

Late last year, Salon began an “experiment” in selling items like martini shakers, shower-rings and creepy baby head candles (pictured) through its website. The Wall Street Journal, meanwhile, has attempted to increase revenue by organizing a wine club in 2008 (along with helpful guides on how to, for example, pronounce the names of some of these gosh-durned fancy wines) and, more recently, creating travel packages inspired by its coverage. Then there’s the New York Times, which has launched its own wine club.