Online Ad Spending Still Robust, eMarketer Says

While the ad industry reels on devastating financial news, digital marketing remains poised for growth, according to the latest data from eMarketer.

Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year.

In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion.

By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year.