One Way To Save Music Videos


You usually never notice the products placed in videos–hey, could you pass the Courvoisier?–but Nike has managed to pull off a fairly unintrusive coup of this concept, creating a “sponsored” music video. They (and when we say they, we mean R/GA) also created the first “interactive” music video, where you can learn the moves of singer Rihanna or director/choreographer Jamie King right there on the site. Put on your legwarmers and go to

This is a really good idea to help the music video industry. If you don’t have the budget to make a cool video, get a corporate sponsor. Actually, the Black Eyed Peas have been doing this for years.