One-Third of iPad Buyers Intend to Use Apple's Tablet for Reading

37 percent of iPad buyers will use the device to read books and newspapers according to a poll of 2,176 iPad purchasers conducted by comScore.

Here’s a specific breakdown from comScore of the study’s finding on how respondents intend to use the iPad: “Nearly half indicated a high likelihood of using the iPad for browsing the Internet (50 percent) and email (48 percent), while more than one third said they would use it for listening to music (38 percent), reading books (37 percent), maintaining an address book/contact list (37 percent), watching videos/movies (36 percent), storing and viewing photos (35 percent) and reading newspapers and magazines (34 percent).”

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