Performance Marketing

One Out of Every Six Minutes Online Is Spent Social Networking

So much for the death of Facebook

Following recent reports of a substantial drop in Facebook users—about 6 million people in the U.S. have supposedly quit the site—comScore’s latest findings prove that social networking is, in fact, more popular than ever.

According to the Web analytics firm, over the past five years, the amount of time that people spend on social networks has doubled. In 2007, social networking represented about 1 out of every 12 minutes spent online. Now, that’s risen to 1 out of every 6 minutes.