For One Ad Net, Web Isn't Enough

While all the action in media and advertising often appears to be on the digital side, it remains a fact of life that most of the spending is in traditional channels. While that’s changing, it might not change fast enough for some digital players.
 
In response, one Web ad network is making a counterintuitive move: it’s betting a big part of its future growth lies not with Internet ads but traditional placements in magazines and TV.
 
“It’s



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