One A Day VitaCraves Brings Nostalgia To Facebook

Facebook's timeline for profiles allows users to look back in time, and One a Day VitaCraves is taking that concept one step further with its Bring It Back promotion on its Facebook page.

Facebook’s timeline for profiles allows users to look back in time, and One a Day VitaCraves is taking that concept one step further with its Bring It Back promotion on its Facebook page.

Bring It Back is a tournament-style matchup of retro items, in which two are pitted against each other daily, with the item that receives the most votes moving on to the next round.

Votes and voting results can be shared with Facebook friends, and a winner will be crowned April 18.

Fans who participate will automatically be eligible to win one of 300 bottles of One a Day VitaCraves that will be given away daily until the end of the promotion.

Stephanie Dreyer, brand manager for One a Day VitaCraves at Bayer HealthCare, said:

This promotion by the makers of One a Day VitaCraves delivers fans an experience and way to recreate positive memories of their childhoods. As we celebrate pieces of our past that make us smile — or maybe cringe — we remind fans that getting the nutritional benefits of a multivitamin can be fun and enjoyable with One a Day VitaCraves.