Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Including ‘VoiceCon’ event in New York

Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher’s SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently, Snapchat before the platforms became inundated with advertising. Now peering into the future, the agency wants to make its name in another nascent category: voice.

Two years ago, the agency launched VaynerSmart—the emerging tech and Internet of Things group, headed up by vice president Patrick Givens.

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