Once-Casual Gamers Go 'Social'

The audience for casual games appears to have bought, well, the farm.

Traditional gaming sites are bleeding users, as millions of Web gamers shift their time to social games, such as the massively popular FarmVille. That, coupled with an increasing desire among advertisers to move beyond old-school banner ads, has put the advertising market for online gaming very much in play, said analysts and buyers.

According to Nielsen Online, Yahoo Games has seen its audience plummet by 30 percent to 9.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in