On the Podcast: NPR, SXSW Recap, Tiger Woods and More…

In this week’s PRNewser Podcast, we welcome special guest David Folkenflik, media correspondent for National Public Radio (NPR).

Folkenflik’s stories are broadcast on NPR’s newsmagazines, including Morning Edition, All Things Considered, and Day to Day. He also appears regularly on the “Media Circus” segment on Talk of the Nation.

He gave us his take on the recently released “State of the News Media” report published by the Pew Project for Excellence in Journalism. One interesting statistic that stood out to him is that 82% of links on blogs link back to original reporting from so-called “mainstream” media outlets.

We also talked Tiger Woods, and media circus that will surround his appearance at The Masters tournament in April. Folkenflik cited CBS Sports President Sean McManus, who said it will be the second biggest media event of the last ten to fifteen years, after President Barack Obama’s inauguration. CBS will broadcast the tournament.

In regards to the television booking wars around the Woods, Folkenflik said ABC News went so far as to send a Swedish speaking booker to Sweden in an attempt to speak with his wife Elin Nordegren, and still came up with nothing.

Also discussed: a brief recap of brand marketing efforts at the SXSW Interactive Festival, a PR firm receiving more attention in its attempt to “run for congress,” and a research report that revealed more than half of newspaper stories surveyed over five days in Australia were driven by PR.

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