On the Podcast: Lebron’s announcement, Marketwire acquires Sysomos, and Amanda Ernst from Crushable

On our weekly podcast this morning, we discussed the positioning and PR ramifications of the LeBron James signing. Though the “King of Akron” just joined Twitter, we now know the announcement will take place on ESPN tomorrow night at 9p.m., during an hour-long interview.

We then discussed the heat around the monitoring, measurement and listening space. Newswire company Marketwire follows its competitors with the acquisition of Sysomos this week.

Our guest (and former colleague) Amanda Ernst joined us to talk about her work as deputy editor of B5 Media’s Crushable site. We talked about Lindsay Lohan’s need for rehab, image rehab that is, in the wake of her 90 day prison sentence.

“There’s a lot of good will about her in terms of her talent…She hasn’t really gone Britney Spears crazy enough that people don’t want do to see her still do well,” said Ernst. “It’s important she has good team around her, not just an image consultant,” she continued.

We also asked Amanda about the changing nature of celebrity reporting and how PR people can work with Crushable. Listen to the podcast to hear her tips.