On The Menu: Thrillist CEO Lerer Talks About Success In A Bad Economy

The Morning Media Menu podcast today features Ben Lerer, CEO of Thrillist. He spoke with Steve Krakauer and Rebecca Fox about how the email newsletter geared towards guys has expanded its reach — it now covers a dozen markets — despite the economy.

Lerer, who will be a speaker at Mediabistro Circus in New York later this week, said Thrillist was lucky to have “hit its stride” just as the economy started to trend downward.

“A lot of advertisers had just been closing their first deals with us [when the economy started to trend downward] and, if they’ve seen success, have been able to measure the value of working with us,” he said.