Anti-drug ad campaigns have been around for decades, from the Reagan era’s “Just Say No” to the D.A.R.E. program we all remember from middle school. This week saw a new head scratcher of an ad from South Dakota titled, “Meth. We’re On It.”
On this week’s episode of Yeah, That’s Probably an Ad, we talk about the meaning of the message with publishing editor Sara Jerde and emerging tech reporter Patrick Kulp. Plus, we weigh in on the Adweek 50 class of outstanding media and marketing executives.