On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce’s Brick-and-Mortar Obsession

Appointment programming and scarcity are back

What can marketers and media companies learn from HQ's success? And how does it plan to make money? Photo: Justin Bettman for Adweek; Suit: Shinesty; Prop styling: Dianna McDougall
Headshot of David Griner

Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ?

Is it a sign that limited access and appointment programming are gaining value in a world of endless availability? Or does it highlight the importance of one charismatic personality, reflected in the way players have embraced the charmingly oddball host Scott Rogowsky?

On this week’s Adweek podcast, we ask these questions and many others as we talk all things HQ and visit the ecommerce field’s obsession with opening brick-and-mortar locations. We also look at Nike’s 2-minute ode to disaster movies.

You can stream the new episode below, but be sure to subscribe via Apple Podcasts, Spotify or wherever you prefer to get your podcasts. Thanks for listening!

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."