On Facebook, Choose Content Over Contests
A post today at ClickZ asks the question that many social media marketers have been thinking about, but have been too afraid to ask: What happens after Facebook contests?
Companies, individuals and small businesses have been tapping that vein to build their Fan Pages because it offers a quick result.
After the first contest, you’re left feeling like you have to plan another one soon. Otherwise your Fans may begin to get bored and leave you.
If they’re there for the contest, then they’re there for the wrong reasons.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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