Omniture Adds Facebook Data to Business Comparative Tools

Omniture, the marketing optimization company, has added Facebook application demographics to its suite of solutions. What the new Facebook integration does is offer insight into Facebook marketing by offering data rendered from user behavior surrounding Facebook applications. The purpose of this new product is to offer Omniture clients a set of tools regarding Facebook marketing in order to help them make more informed decisions, specifically when it comes to Facebook apps.

If a marketer is sitting on the fence about whether or not they should create a Facebook app, looking at the data offered by Omniture could help them make a more informed decision by seeing some of the metrics surrounding apps similar to those that marketer would create.