Omnicom Signs with NBC Universal Digital Studio
Omnicom Media Group Digital has signed on as the first strategic partner for the newly created NBC Universal Digital Studio, according to MediaPost. The studio will develop and produce branded content for NBC digital properties.
“This is the first time that programming with the distribution potential of NBC Universal will be centered from the start around advertisers,” said Matt Spiegel, CEO of OMG Digital, in the report.
Sony Pictures Television and Electric Farm Entertainment are producing the first two shows, with NBC Universal holding the distribution rights.
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