OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

Virtual reality's day in the sun is coming soon, says Monica Karo, CEO of OMD USA, which hosted a Time Inc./Intel event during CES honoring "Women Who Spark." Karo has even gotten one of her units—one that was formerly devoted to gaming—to focus more on VR and augmented-reality experiences in preparation for when the tech becomes mainstream. Karo says dropping price points for some of the biggest makers of VR and AR technology will make that happen more quickly.