Which Social Brand Won The Most Golds At The Olympics? [INFOGRAPHIC]
The London Olympics has come and gone, but the cost of the Games – revenue, expenditure, morale, tourism and the impact to sport, certainly in the UK – won’t properly reveal itself for some time.
Sponsors, too, invested heavily in the Olympics, and they’ll also be looking for a healthy return on their buck. So who fared best?
Brand tracker Unmetric analysed the social performance of the major sponsors at the London Olympics, judging their performance using classic Games sporting events such as the marathon, 100m sprint and high jump.
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