How The Olympics Impacted Social Sharing [INFOGRAPHIC]
The London 2012 Olympic Games was a spectacular event, both in itself and online.
Athletes shot to superstardom on Twitter, brands increased their recognition and positive sentiment simply overwhelmed Twitter.
So how did the world share their elation during the Games? Take a look at this infographic on Olympic social sharing to find out.
AddThis measured the searches, shares, social referrals and other signals related to the Olympic from the 1.3 billion people that use its social sharing service each month.
Facebook was the big winner as the Olympic network of choice, with 73 percent of social activity directed towards status updates, comments and wall posts.
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