How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer Games over the next two weeks.
The VR initiative went live on Saturday when the athletic competitions started in earnest in Rio de Janeiro, Brazil. The Olympics Broadcasting Services will capture 85 hours of VR programming for Samsung Gear VR users, which appears to be a growing audience as more than 1 million people tried the headset in April.
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