Social Pro Daily

Bringing The Social To Sochi: IOC Announces Updates To Olympic Athletes' Hub

The opening ceremonies for the 2014 Winter Olympic Games in Sochi, Russia, are exactly two weeks away, and the International Olympic Committee is doing all that it can to bring the social to Sochi.

DavidCohen
By David Cohen

OlympicsSocialHubPins650The opening ceremonies for the 2014 Winter Olympic Games in Sochi, Russia, are exactly two weeks away, and the International Olympic Committee is doing all that it can to bring the social to Sochi.

The IOC announced updates to its Olympic Athletes’ Hub application — available via the iTunes App Store and Google Play — including:

  • Social media users can follow athletes’ Facebook, Instagram, and Twitter feeds from one place.
  • Updates by athletes being followed will automatically be pushed to users’ “My Olympians” sections.
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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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