Olson Engage, the PR/social media wing of ad agency Olson, went a little further than expected in this “prankvertising” campaign for client Oscar Meyer.
The firm hired at least one “actor” to impersonate a fitness coach and guide well-meaning gym members through #Friq, a routine that’s just odd enough to be believable.
We like the fake protein shake:
Maybe the product placement feels a bit forced–and the stunt doesn’t quite explain how the client’s “portable protein pack” transcends the kind of hype surrounding whatever went into that smoothie.
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