Olsen Twin Hosts Facebook Shopping Event

Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.

Calling all shoppers: StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with BeachMint, will livestream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.

Throughout the two-hour program, hosted by WhoWhatWear’s editorial director and co-founder Hillary Kerr, viewers’ question will be answered by Mary-Kate, as she reveals her secret styling tips and explains the vision propelling the twins’ StyleMint venture.

The StyleMint application is set to showcase exclusive promos and, ooh-la, offer real-time, interactive shopping.

With a roster of fashion superstars partaking, including celebrity stylist Rachel Zoe, Revlon makeup artist Gucci Westman and Glamour

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