Old Spice Pays To Get 'Old Spice Guy' In Trending Topics

A full week after the new Old Spice ad hit YouTube it has finally broken the 400,000-view mark and that was only after paying Twitter to promote 'Old Spice Guy' into the trending topics.

A full week after the new Old Spice ad hit YouTube it has finally broken the 400,000 view mark, a far cry from the millions of views their previous campaign videos got within days. And even worse, the only way they managed to get to 400,000 was by paying Twitter to promote ‘Old Spice Guy’ into the trending topics.

Yesterday we posted about why the Old Spice Guy should have quit while he was ahead.

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