Old Media Titans Embrace Facebook


So, Facebook unveiled their much-awaited new advertising scheme. Basically, it’s a strange hybrid of Amazon.com, Epinions.com and Yelp.com all fused with Facebook’s infrastructure. From now on, users’ profile pictures will be displayed next to commercial messages about items users purchase or review. Here’s an example from the Times:

For example, going forward, a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no choice but to receive that movie message, along with an ad from Blockbuster.

Two very big old-media-turned-newish-media companies are getting in on the action: Condé Nast and the New York Times Company.

The New York Times Company has launched two original Facebook applications: A daily “New York Times News Quiz” and a Facebook-friendly most e-mailed article list. They’ve created Facebook pages for:

  • NYTimes.com
  • Boston.com
  • Gatorsports.com

    The NYT will also be participating in Facebook’s Beacon program as well.

    Now, over to Condé Nast. They’re gearing up two of their more web-oriented properties, Epicurious.com and Flip.com for Facebook. The Epicurious Facebook Page features an “Epicurious Recipe of the Day” application and syndicated video content from Epicurious.com. Meanwhile, their Flip Facebook Page has a “flipbook hot list” application and content geared towards the teenage market. Like the Times‘ properties, users will be able to review both Epicurious & Flip content.

    For those working in web content/promotion for print media, 2008 is so going to be your year.