OK! Taps P&G for Olympics Coverage

As a sponsor of the Winter Olympics and a big advertiser, Procter & Gamble has an interest in getting maximum promotion of the games—so it targeted celeb weekly OK!. The title’s publisher Lori Burgess said when she sat down with P&G to talk about advertising, the marketer asked if OK! could create editorial content to support the Olympics.

While Burgess conceded that sports is a little out of OK!’s wheelhouse, she began to see the increasing blurring of sports and fame.