OK! to Take On People With New Content Plan

OK! Weekly’s five-year existence in the U.S. has been dogged by management changes, wobbly finances and circulation ups and downs (the first half of 2010 showing a 14 percent slide).
 
But its newest editor Richard Spencer is undaunted, saying he plans to take on no less than the king of the celebrity weeklies, People.
 
In an exclusive interview, Spencer, past editor of Bauer’s 810,189-circ In Touch, said he would bring an American sensibility to Britain’s Northern & Shell-owned OK!.