OK! debuts, and celebs are richer for it
After much hoopla, editor-wranging and dire predictions of celeb tabloid wars, OK! Magazine has debuted Stateside. The maiden issue features a “World Exclusive” cover of Jessica Simpson, who is nothing if not exclusive these days. The difference is, OK! paid for it.
The mag has no qualms about “checkbook journalism” wherein they pay celebrities for access and offer them editorial approval (OK! CEO Christian Toksvig calls it “relationship journalism,” per USA Today). Page Six reports that Simpson was paid $200,000 for the cover story (it also reports that the original cover was supposed to be a creepy father-daughter shot of Jess and Daddy/manager Joe).
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