'OK!,' Buzz Media Ink Web Pact

NEW YORK Northern & Shell’s OK! magazine has labored in virtual obscurity online, dwarfed by online celebrity sites like Yahoo’s OMG! and even print-based brands like People.com and Usmagazine.com.
 
Now, OK! is hoping to change that by teaming up with Buzz Media, a collection of 30 pop culture Web sites including Just Jared and Britney Spears’ and Kim Kardashian’s celebrity blogs.
 
Buzz Media logged 9 million uniques in March to OK!’s 195,000, per comScore. It recently announced a $12.5



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