Oh Snap! You Won't Believe What Social Network The WSJ Joined
The Journal is "discovering" an entirely new audience.
Let’s play a comparison game, shall we?
When you think of the Wall Street Journal, what comes to mind? Buttoned-up folks who adore talking about a bull market, asset class diversification, money scripts and a few other terms we didn’t know existed before we looked them up 15 minutes ago.
Now, do the same for Snapchat. The word conjures up images of hipsters who smell like cloves and free range coffee, people who appreciate the more clandestine things of life.
Ready for your PR routine world to flip on its axis? The WSJ wants to reach out to a younger demographic and has joined Snapchat.
According to re/code, Snapchat’s latest toy — Discover — has attracted more than the random organic grains lover who gets from reading party to reading party via banana-seat bicycle.
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