OgilvyOne, Mobixell Team on Ad Solution
OgilvyOne, the digital unit of the Ogilvy Group, has partnered with Mobixell, a provider of mobile multimedia and advertising solutions, to offer mobile operators end-to-end mobile advertising solutions, the companies said.
This joint offering will include advertising, brand management, consumer profiling, campaign planning and execution, ad serving and rich-media delivery. Sounds like the only thing not included is the actual product or service being marketed.
Mobixell brings its Ad-It ad server as well as experience in delivering telco-grade mobile multimedia solutions.
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