Ogilvy: Social Media Was Key to the Success of the HeForShe Campaign Launch

Followers of the campaign leaped after Emma Watson's speech went viral.

Most of the people who have been on the Internet over the past few days (that would be most of the people) know that the UN Women’s HeForShe campaign launched this weekend. Ogilvy PR, which worked on the media effort to launch the campaign, says social media played a big role in getting the word out.

“Social media really drove it,” said Jen Risi, MD of Ogilvy Media Influence and North American head of media relations for the firm.

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