Ogilvy PR Hires Edelman's Markson as President, Global Consumer Marketing Practice
Ogilvy PR has hired Mitch Markson, Edelman’s current global chief creative officer, as president of its global consumer practice, effective June 4. Markson will lead the efforts to work collaboratively with other areas of the company, including Ogilvy & Mather, in an effort to bring clients work that takes various marketing disciplines into account.
Markson will also serve as the chief creative officer for Ogilvy’s new Purpose Branding initiative, which will pull together the firm’s specialty groups such as OgilvyEarth (focused on sustainability and environmental initiatives) and Ogilvy Impact (focused on internal comms) into campaigns that connect with consumers and adhere to both social responsibility and business goals.
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