Office Pirates a 'Small Renegade Flower'?
If this week’s ocean of coverage for its new Office Pirates project taught us anything, Time Inc. is funny now. Curious, then, why the company’s head PR rock star, Dawn Bridges, told FOLIO: that no Time Inc. execs would be commenting about their foray into comedy until the site “proves itself”:
“We don’t want to put the spotlight on it. It’s much more a small renegade flower that springs to life — or not,” says Dawn Bridges, Time Inc.’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in