Offerpop Births Triplets - Facebook, Freemium and Funding
In addition to announcing the availability of its Facebook marketing campaign tools, Offerpop tells Social Times that its first-level price tier is now free and the company has recently closed Series A funding. After the jump, all the details but, sorry, no cigars.
In addition to announcing the availability of its Facebook marketing campaign tools, Offerpop tells Social Times that its first-level price tier is now free and the company has recently closed Series A funding.
The private beta of the Facebook applications was announced in our recent Offerpop application profile. The new apps are designed for retailers, brands and agencies to create white-label, branded interactive contests, games, polls and exclusive offers on Facebook.
According to the company, “Tapping Facebook’s social plug-ins and Open Graph API, Offerpop gives marketers a smart way to boost brand engagement and word-of-mouth through simple, frictionless social gestures like commenting.
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