Offerpop Births Triplets – Facebook, Freemium and Funding

In addition to announcing the availability of its Facebook marketing campaign tools, Offerpop tells Social Times that its first-level price tier is now free and the company has recently closed Series A funding. After the jump, all the details but, sorry, no cigars.

In addition to announcing the availability of its Facebook marketing campaign tools, Offerpop tells Social Times that its first-level price tier is now free and the company has recently closed Series A funding.

The private beta of the Facebook applications was announced in our recent Offerpop application profile. The new apps are designed for retailers, brands and agencies to create white-label, branded interactive contests, games, polls and exclusive offers on Facebook.

Facebook

According to the company, “Tapping Facebook’s social plug-ins and Open Graph API, Offerpop gives marketers a smart way to boost brand engagement and word-of-mouth through simple, frictionless social gestures like commenting. Offerpop for Facebook also enables fan-gated campaigns, so marketers can choose to run any campaign open to the public, or as a fan-gated program where people must ‘Like’ the company page in order to participate.”

Offerpop for Facebook includes:

Tug of War for interactive games, two-way polls, and contests, where users vote for a “side” simply by commenting, and their vote gets posted for other participants and their friends to see.

Photo Contest is used to design and execute programs where fans share, review and vote on photos, based on any theme. Designed for fan-sourcing content, talent searches and giveaways, the app lets users vote simply by commenting – with no need to grant permissions to an app to participate.

Exclusive allows marketers to share fan-gated offers or content, or enable private sales for fans, in a tab on their company’s fan page. Users simply click “Like” to unlock the exclusive offer, which can be delivered as links, multi-use offer codes, unique single-use offer codes or printable coupons.

Freemium

For brands using a single Facebook or Twitter account with 500 or fewer fans/followers, Offerpop is now free under both the company’s pay-per-campaign and unlimited use plans. Details are noticeably absent of fine print “gotchas”.

Funding

Offerpop tells Social Times of a Series A round that closed in November raising a bit over $1.3 million. The investors are Windcrest, Common Angels and Mesco, along with several unnamed tech entrepreneurs/CEOs who have known Offerpop’s founders through their previous ventures. Proceeds, the company says, will be used for hiring sales and product development staff, as well as to support launch of new Facebook marketing.