Instagram introduced two tools Thursday aimed at keeping users safe from offensive or inappropriate comments, as well as spam-free.
The new filters follow three safety tools launched last December by the Facebook-owned photo- and video-sharing network: the ability to turn off commenting, to remove followers from private accounts and to anonymously report posts that hint at the intention of self-injury.
Co-founder and CEO Kevin Systrom introduced the machine-language-powered tools in a blog post, saying that the offensive comment filter is English-only at launch, with more languages coming, while the spam filter covers English, Spanish, Portuguese, Arabic, French, German, Russian, Japanese and Chinese.
Instagram said in an email to Social Pro Daily that only “a small fraction” of the hundreds of millions of comments shared every day are offensive or inappropriate, and Systrom explained how the filter works:
We’ve developed a filter that will block certain offensive comments on posts and in live video.
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