Of Web Metrics And Page Six

Doree Shafrir‘s bought some good stories over to the Observer ever since her move from Gawker. She just saved us the hard work of parsing through web metrics for gossip sites and found some interesting trends in terms of site traffic:

The numbers point to what can only be a worrying trend for celebrity news and gossip sites: there is, perhaps, some audience fatigue. TMZ recently laid off one of its New York-based staffers, who was writing for the Web site; this staffer was told that the site was restructuring.

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