Observer's New Art Section May Grab Some Unclaimed Ad Dollars
The Observer‘s new art section is about more than just writing about pretty paintings and the people who make them. It’s also a business move — the paper is tapping into a potentially underserved advertising niche.
Observer editor Kyle Pope told FishbowlNY, “The big picture is that The New York Times, for instance, has been scaling back its art coverage and there’s nobody really aggressively covering the art scene anymore in New York.”
As an indication of the Observer‘s level of aggression, observe the hiring of David Gursky, whom the paper has brought on as its new vice president of sales and marketing.
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