Obama's App Rated For Ages 12+, Romney's For 4+
Earlier this week, Mitt Romney launched an iPhone app, in which he apparently misspelled the word “America” in the slogan “A Better America.” When going to check out the misspelling (which as been corrected, to the chagrin of many of the app’s reviewers), I noticed that his app is rated 4+ in iTunes, a rating that Apple gives to apps that have no objectionable material.
President Barack Obama‘s campaign app, on the other hand, is rated 12+, a third level ranking given to apps in iTunes that contain: “Applications in this category may also contain infrequent mild language, frequent or intense cartoon, fantasy or realistic violence, and mild or infrequent mature or suggestive themes, and simulated gambling which may not be suitable for children under the age of 12.”
Underneath
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in