Obama Press Secretary: “You Could go to Cedar Rapids and Waterloo and Understand That People Aren’t Reading The Washington Post”

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Have you read Mark Leibovich’s 5,000 word feature on soon-to-be Obama Press Secretary Robert Gibbs in yesterday’s New York Times magazine? If you haven’t yet, you should, as it provides a comprehensive look at the communications strategy of the President-Elect and how it has changed immensely in the move from campaign to post election transition.

On Obama’s media relations strategy:

The campaign bragged that Obama never even visited with the editorial board of The Washington Post – a decision that would have been unheard of for any serious candidate in a previous presidential cycle. “You could go to Cedar Rapids and Waterloo and understand that people aren’t reading The Washington Post,” Gibbs told me last month in Chicago.

On staying on message:

Obama’s operatives spoke with a single voice and a precise message and only when they wanted to. They did it with a smile, not complaining – at least not publicly – about how the press was the enemy. And they did it using interactive tools that bred a feeling of real-time connectedness between campaign and voter.

On becoming Press Secretary:

He [Gibbs] has gotten resumes sent to his home and supportive notes from friends and from his podium predecessors. Gibbs told me that two of them — Jody Powell and the Clinton spokesman Mike McCurry — wrote essentially the same thing: “Congratulations. And condolences.”

Patrick Gavin of FishbowlDC picks out his favorite exceprts here. Peter Himler has a nice roundup as well.