Obama and Romney Facebook stores and donation apps tied for users, but Obama 2012 app beats 'Commit to Mitt'
An AppData analysis of Facebook app usage shows Barack Obama’s and Mitt Romney’s Facebook stores and donation apps have equal reach this month, but more people are using the Obama 2012 app than “Commit to Mitt” and similar apps on Romney’s page.
Both candidates have used Facebook extensively over the course of the campaign. Romney’s camp seemed more adept at running Facebook ads, as we’ve written about previously, but Obama’s team is now showing its strength in apps.
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