Oath has lifted the lid on its consolidated ad-tech offering with the debut of Oath Ad Platforms, a development that comes amid reports of the exit of its CEO, Tim Armstrong.
Oath Ad Platforms brings together the previously disparate ad-tech tools of the BrightRoll and Yahoo Gemini offerings, both of which came courtesy of Verizon Wireless’ 2017 Yahoo purchase, along with ONE by AOL, which it acquired in 2016, under one brand.
The newly-unveiled suite consists of two primary pillars with the rebranding exercise geared toward bringing greater clarity to Oath’s advertising offering, given the merger of AOL and Yahoo created duplication in terms of ad-tech tools.
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