NYTimes.com Today Invades Screens in 800 Eateries, Five Cities

Content from NYTimes.com is now available on video screens in more than 800 cafés and eateries in the business districts of New York, Los Angeles, Chicago, Boston, and San Francisco, as well as via mobile devices, following an agreement between The New York Times and RMG Networks.

Content to be part of NYTimes.com Today includes news headlines, photos, and videos.

RMG CEO Garry McGuire said:

RMG’s strategy is to offer best-in-class video entertainment and information to engage high-value audiences when they are on the go. This agreement represents a game-changing offering within both the place-based media sector and the broader ad industry. Every month, the NYTimes.com Today network will connect 6 million mobile professionals with NYTimes.com content, allowing The New York Times brand to further integrate into their daily experience.

And NYTimes.com vice president of marketing and The New York Times Media Group VP of customer insight Murray Gaylord added:

This platform is a great opportunity to expose our brand to new audiences in a medium that is quickly expanding. We also believe this is an innovative way to extend The Times‘ brand to its large audience of business professionals in our key markets.