NYT Stumbles Upon Tumblr, Fails to Properly 'Like'

About a month after Business Insider’s Joe Pompeo soaked the story of media companies starting Tumblrs, The New York Times is taking a look at the microblogging platform’s impact on the new-media landscape.

The piece starts off with quotes from the oft-interviewed Mark Coatney, the former custodian of Newsweek‘s Tumble-blog who now works for Tumblr itself. Then, we get a quote from Tumblr CEO David Karp on the difference between Tumblr and Twitter and some data points about how media Tumblr accounts might goose Web traffic and reader engagement.

And

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