NYT Muses About iPhone Drooling

Apparently the new Apple iPhone commercials caused quite a stir among both the Apple faithful and the public at large, according to this article in The New York Times.

The phone is coming out in just 17 days. But that didn’t stop Apple fans, as viewers “pored over [the commercials] with Talmudic intensity,” learning whatever details they could in advance.

The article ends with the tale of Pacific Catch, a restaurant in San Francisco whose phone number appeared momentarily in one of the iPhone ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in