NYT to Launch Instant Op-Ed

The New York Times is planning to launch a new “Instant Op-Ed” next month that will allow the paper’s Web site to post immediate expert viewpoints on breaking news, according to Editorial Page Editor Andrew Rosenthal.

“Our Op-Ed now is very rapid response, but it is at the most the next day,” said Rosenthal. “We are looking at a way to take advantage of the expandability of the Internet, the back and forth of it and the instantaneous nature of the Internet.

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