NYT.com Launches Times Widgets

They may be mortgaging the building and selling their assets but the New York Times is forging ahead online. NYT.com has just launched Times Widgets, which allows Times users build their own widgets using NYT.com’s RSS feeds.

We’re told that currently the widgets can be embedded on personal Web sites, blogs, iGoogle, Blogger, Vox, and Netvibes but that in the future you’ll be able to embed your custom widget on part of the NYTimes.com hompage, as well as, more social networking sites. Maybe one day Facebook and the Times will merge and we’ll never have to leave the homepage again! Meanwhile, find all your widget choices here, and the full press release after the jump.

Press Release

NEW YORK, Dec. 9, 2008 — NYTimes.com announced today the beta launch of
Times Widgets, a new online platform that gives users the ability to create customized widgets using The Times’s more than 10,000 RSS feeds.

Users can now create customized widgets to embed on their own Web sites, blogs, customizable homepages and social networking pages. Times Widgets can be created from section-specific RSS feeds such as Business, Health and Sports, and from Times Topic pages RSS feeds, such as Barack Obama, India and the Treasury Department.

“Times Widgets is an important tool in our strategy to open up the site and further integrate our content onto some of the most popular and powerful sites on the Web,” said Marc Frons, chief technology officer, digital operations, The New York Times Company. “This launch builds on last week’s debut of Times Extra as it is another way we are providing our readers with comprehensive access to trusted news and information no matter where they are on the Web.”

For the beta launch, users can embed Times Widgets on iGoogle, Netvibes, Blogger, Vox or their personal Web sites and blogs. Later, users will be able to embed Times Widgets on NYTimes.com’s homepage, and other social media and blogging sites.

To create Times Widgets, go to http://www.nytimes.com/timeswidgets.

According to Nielsen Online, NYTimes.com had 20.3 million unique visitors in the United States in October 2008, and was the No. 1 newspaper Web site in the United States, a position it has long held.